Our solutions are designed to get you from strategy to reality.

We’re not strategy consultants who build decks, make recommendations, and leave you to figure out how to execute.

We do the work — to analyze your opportunity and ruthlessly prioritize, build actionable playbooks, incubate new products or services, and establish scalable operations.

Our mission is to build sturdy
foundations for positive change.
Our Capabilities

Get in touch to tell us about you. We’ll build out a custom service package in phases, as unique and flexible as your business.

  • Market research & competitive analysis

    Customer segmentation & targeting

    Sales, marketing, & partner strategy

    SEO & content strategy and development

    Brand strategy development; brand positioning

    Acquisition channel optimization

    Website design & development

    Post-launch analysis & optimization

    Pricing & packaging

  • Business intelligence

    Pricing & packaging

    Financial modeling & analysis

    Operational analysis & optimization

    Mission, Vision, OKR definition & dissemination

    M&A strategy & analysis

    Risk analysis & risk management strategy

    Investor pitch development

    Roadmapping & horizon planning

    Cross-functional project management

  • Opportunity analysis

    Product & service conceptualization

    Acquisition strategy & pilot execution

    Product incubation

    Operational pilots (services, account management, community programs)

    Pilot analysis, optimization, & implementation planning

We’re (really) different. 
  • We've cultivated a network of skilled technical and creative experts across industries which we’re able to tap into to solve any type of client challenge with true industry expertise — including software engineers, product managers and strategists, data analysts, product designers, content managers, paid marketers, copywriters, financial analysts, supply chain and operations experts, and more. With this diverse range of skills and perspectives, our consulting services are comprehensive and highly effective.

Here's how.

  • We take a holistic and integrated approach to problem-solving, incorporating not only the specific business challenge at hand, but also the broader context in which it exists. We start our engagement by digging into your data, deeply getting to know your business, operations, and customer, and even embedding ourselves within your team until we understand all facets of the business. This allows us to develop solutions with less risk that are not only effective in addressing the immediate challenge, but also scalable and aligned with your long-term goals and objectives.

  • We view ourselves as part of our team. We work closely with our clients to deliver highly customized solutions that meet the specific needs of each client. Ours is a phased approach, enabling us to adapt our services throughout our engagement to ensure that we’re delivering maximum value, and only giving you what you need.

  • We’re constantly exploring new and creative ways to approach business challenges. Without analysis, we never accept the traditional approach as the best approach unless we’ve proven it to be. When we come up against a roadblock due to technical or resource constraints, instead of being discouraged, we’re energized to find alternatives to reach the north star objectives. With this approach, we’re able to provide cutting-edge consulting services to help our clients stay ahead of the curve and remain unique and competitive in a rapidly changing marketplace, even against incumbent leaders.

We’ve done this before.

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Shachar Gilad, Spotify

“Ceylan took the time to truly understand the business, our product, the industry and landscape. She created a project plan that was strategic in its objectives, yet practical and measurable in outcome, and then went on to deliver on every single milestone within that plan.”

Anthony Syros, Squarespace

"Madeleine is a brilliant strategist with the rare ability to approach business needs from the highest altitudes and the most granular levels at the same time. Her broad skill set and attention to detail have helped us build and launch several new business lines and diversify our addressable market."