We are
wildcard people.

noun, plural. adaptable problem-solvers who step into ambiguity, figure out what’s needed, and make it happen with purpose.

The Backflip Group started with two ambitious problem-solvers who didn't always think alike—and that's what made it work. We approached challenges differently, respected each other deeply, and had the most fun when we were building something real. Spitballing, pushing each other’s thinking, laughing—that energy still drives how we work: sharp ideas, healthy tension, and zero tolerance for vague strategy.

We work alongside our clients—asking hard questions, shaping the work together, and staying in it until it lands. 

Meet our Co-founders

We’re passionate and driven strategists & operators with proven success developing and executing GTM, Product, and Business strategy and operations. We’ve worked in-house and consulted for fast growing startups and public market leaders in eCommerce, digital media, B2B and B2C SaaS, advertising, R&D, Fintech, and more.

  • Co-founder

    Ceylan has worked in-house and consulted for some of the most well known tech companies, including Meta, Etsy, Spotify, and more. She excels at establishing deep customer, market, and business understanding, then using it to develop and implement high impact go-to-market strategies and operations aimed at driving revenue. She is driven to solve business challenges with effective solutions and is always willing to roll up her sleeves to prove new concepts while keeping an eye to the big picture.

  • Co-founder & Chief Strategist

    For over 10 years, Madeleine has worked in-house at both small tech startups and well-established leading tech enterprises. She has extensive experience leading cross-functional teams to drive forward strategic initiatives aimed at accelerating growth & efficiency. She excels at holistic qualitative and quantitative analysis, financial modeling, product strategy and roadmapping, executive communications, operational excellence, technical and business communication, issue identification and resolution, and more.

  • Chief Motivational Officer

These are some of the companies we’ve worked with.

It takes skills & practice to do a backflip. This is how we approach our work:
full of energy, unafraid of the unknown, confident in the outcome.

→ Contact us

→ Learn about our approach & capabilities